According to a survey of YouTube content creators conducted in 2021 in Brazil, among those who had at least 10,000 subscribers or that generated income from their activities on the popular video platform, 86 percent of respondents agreed that YouTube gives them creative and earning opportunities they would not get from traditional media. Additionally, eight in 10 respondents reported that revenue they receive from advertisements being places on their YouTube content is an important source of income for them.
Share of YouTube creative entrepreneurs in Brazil who reported finding professional opportunities on the platform in 2021
YouTube data as of Dec 30, 2021
According to the source: "Creative entrepreneurs" are defined as YouTube creators with at least 10,000 subscribers. The category includes also smaller creators who earn revenues from their channel or employ others to support with their YouTube presence.
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Oxford Economics. (August 31, 2022). Share of YouTube creative entrepreneurs in Brazil who reported finding professional opportunities on the platform in 2021 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1372823/brazil-youtube-top-creators-professional-opportunity-opinions/
Oxford Economics. "Share of YouTube creative entrepreneurs in Brazil who reported finding professional opportunities on the platform in 2021." Chart. August 31, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1372823/brazil-youtube-top-creators-professional-opportunity-opinions/
Oxford Economics. (2022). Share of YouTube creative entrepreneurs in Brazil who reported finding professional opportunities on the platform in 2021. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1372823/brazil-youtube-top-creators-professional-opportunity-opinions/
Oxford Economics. "Share of Youtube Creative Entrepreneurs in Brazil Who Reported Finding Professional Opportunities on The Platform in 2021." Statista, Statista Inc., 31 Aug 2022, https://www.statista.com/statistics/1372823/brazil-youtube-top-creators-professional-opportunity-opinions/
Oxford Economics, Share of YouTube creative entrepreneurs in Brazil who reported finding professional opportunities on the platform in 2021 Statista, https://www.statista.com/statistics/1372823/brazil-youtube-top-creators-professional-opportunity-opinions/ (last visited December 22, 2024)
Share of YouTube creative entrepreneurs in Brazil who reported finding professional opportunities on the platform in 2021 [Graph], Oxford Economics, August 31, 2022. [Online]. Available: https://www.statista.com/statistics/1372823/brazil-youtube-top-creators-professional-opportunity-opinions/
