According to a survey conducted in August 2022 on usage of social media to purchase goods directly, 34 percent of Indonesian respondents stated that they had just started using social media for direct purchase in the last three months. In comparison, nine percent of them have used it more in the last three months.
Share of consumers who have used social media for direct purchase in the last three months as of August 2022
Characteristic
Share of respondents
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Survey question: "Have you used or done any of the following in the last three months? If yes, which best describes when you have done or used each of these items?"
Possible answer: "I have not used in the last three months", "I have used in the last three months at the same rate as before", "I have used this more in the past three months than before", "I have used this less in the past three months than before".
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McKinsey & Company. (October 17, 2022). Share of consumers who have used social media for direct purchase in the last three months as of August 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372801/indonesia-social-media-direct-purchase/
McKinsey & Company. "Share of consumers who have used social media for direct purchase in the last three months as of August 2022." Chart. October 17, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372801/indonesia-social-media-direct-purchase/
McKinsey & Company. (2022). Share of consumers who have used social media for direct purchase in the last three months as of August 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372801/indonesia-social-media-direct-purchase/
McKinsey & Company. "Share of Consumers Who Have Used Social Media for Direct Purchase in The Last Three Months as of August 2022." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1372801/indonesia-social-media-direct-purchase/
McKinsey & Company, Share of consumers who have used social media for direct purchase in the last three months as of August 2022 Statista, https://www.statista.com/statistics/1372801/indonesia-social-media-direct-purchase/ (last visited July 22, 2024)
Share of consumers who have used social media for direct purchase in the last three months as of August 2022 [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1372801/indonesia-social-media-direct-purchase/
