Annual buy now, pay later (BNPL) spending in the UK in 2024, with a 2030 forecast

Published by
Raynor de Best
,
Apr 24, 2025

Market modeling estimates that BNPL transactions in the United Kingdom would be about 12 percent higher in 2025 than in 2024. This is according to a market model released in the first quarter of 2025, which placed the UK among the highest user markets in Europe for buy now, pay later. Klarna launched in the UK in late 2018, with Australia's Afterpay joing in 2019 alongside domestic alternatives such as Laybuy. Klarna downloads in the United Kingdom were not as high as those of PayPal in 2022, but the difference between the two apps was getting smaller. Note that the source does not give further indications of what the figures provided here are based on. As buy now, pay later was unregulated in many countries across the world in early 2024, transaction figures on this payment method were scarce unless a domestic financial supervisor managed to request data from individual BNPL providers.

Estimated transaction value of buy now, pay later (BNPL) in the United Kingdom (UK) in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars)

CharacteristicBNPL transaction value in million U.S. dollarsShare against overall BNPL transaction value in Europe
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Showing entries 1 to 3 (3 entries in total)
Statistic: Estimated transaction value of buy now, pay later (BNPL) in the United Kingdom (UK) in 2024, with forecasts for 2025 and 2030 (in million U.S. dollars)

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Release date

April 2025

Region

United Kingdom

Survey time period

April 2025

Special properties

Figures for the UK equal a CAGR of 8.8 percent between 2025 and 2030

Supplementary notes

The source researched the following 16 countries within Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, United Kingdom.

The source does not provide information on the original wording used or of its methodology. Thus, the wording chosen for this statistic may differ slightly.

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Market share

7

Penetration

8

Biggest brands

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Users

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Transaction value

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Number of transactions

7

Miscellaneous

7

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