Market value vs social media following of leading soccer players worldwide 2023

In 2023, an analysis of the ten most valuable soccer players' social media accounts revealed that having a high transfer value did not necessarily correlate with having a high follower count. While the world's most valuable soccer player, Kylian Mbappé, also had a high follower count of 128 million, the third most valuable soccer player in the world, Jude Bellingham, had a relatively low social media following of eight million.