During a survey conducted in May 2022 in the United States, 48 percent of consumers mentioned joining a brand's loyalty program to express their devotion to a brand or company. The share was slightly higher among Millennials and Gen Xers, at 49 percent. For Baby Boomers, the share felt to 44 percent.
Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation
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PwC. (June 28, 2022). Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1372731/us-consumers-loyalty-programs-brand-devotion-by-generation/
PwC. "Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation." Chart. June 28, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1372731/us-consumers-loyalty-programs-brand-devotion-by-generation/
PwC. (2022). Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1372731/us-consumers-loyalty-programs-brand-devotion-by-generation/
PwC. "Share of Consumers Joining Loyalty Programs to Express Loyalty to a Brand or Company in The United States as of May 2022, by Generation." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1372731/us-consumers-loyalty-programs-brand-devotion-by-generation/
PwC, Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation Statista, https://www.statista.com/statistics/1372731/us-consumers-loyalty-programs-brand-devotion-by-generation/ (last visited December 22, 2024)
Share of consumers joining loyalty programs to express loyalty to a brand or company in the United States as of May 2022, by generation [Graph], PwC, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1372731/us-consumers-loyalty-programs-brand-devotion-by-generation/
