As of March 2023, the Instagram profile of the O Boticário Group was Brazil's most followed beauty brand on this social network, with approximately 9.5 million followers. Meanwhile, the Brazilian make-up brand Dailus ranked second, attracting 2.8 million Instagram accounts.
Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers
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Number of followers in millions
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StarNgage. (March 1, 2023). Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage. "Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers)." Chart. March 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage. (2023). Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage. "Leading Beauty Brands on Instagram in Brazil as of March 2023, Based on Number of Followers (in Million Followers)." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1372657/most-followed-instagram-beauty-brands-brazil/
StarNgage, Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers) Statista, https://www.statista.com/statistics/1372657/most-followed-instagram-beauty-brands-brazil/ (last visited July 22, 2024)
Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers) [Graph], StarNgage, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1372657/most-followed-instagram-beauty-brands-brazil/