Brazil: most followed Instagram beauty brand profiles 2023

Published by Statista Research Department, Jun 12, 2024
As of March 2023, the Instagram profile of the O Boticário Group was Brazil's most followed beauty brand on this social network, with approximately 9.5 million followers. Meanwhile, the Brazilian make-up brand Dailus ranked second, attracting 2.8 million Instagram accounts.

Leading beauty brands on Instagram in Brazil as of March 2023, based on number of followers (in million followers)

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Release date

March 2023

Region

Brazil

Survey time period

March 2023

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