Market size of q-commerce China 2017-2023

In 2023, China's quick commerce market totaled about 650 billion yuan. This represented a year-over-year growth of 28.89 percent.

The adoption of q-commerce in China

Quick commerce, also known as "q-commerce", is a new form of e-commerce. When compared to traditional e-commerce, q-commerce provides on-demand delivery in a short timeframe, sometimes even less than 30 minutes. Quick commerce providers often establish a network of stores and warehouses around residential areas. Once the order is received, the item is dispatched and transported by the last-mile delivery immediately. 

China’s leading q-commerce providers

In 2023, Meituan Instashopping ("Shangou") was China’s largest q-commerce platform, followed by JD Now and Ele.me. The platform was launched in 2018 by Meituan, China’s largest local service provider. Within several years, Meituan Instashopping has developed into the most popular quick-commerce App in China, serving hundreds of millions of users.