Market size of O2O e-commerce China 2016-2024, by type

Published by
Yihan Ma
,
Dec 20, 2024

In 2024, China's online-to-offline market surpassed 5.2 trillion yuan, of which the home delivery service contributed around three trillion yuan. China's O2O market has expanded rapidly in the past years.

Market size of online-to-offline e-commerce in China from 2016 to 2023, with a forecast for 2024, by type (in billion yuan)

CharacteristicTo homeTo store
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Statistic: Market size of online-to-offline e-commerce in China from 2016 to 2023, with a forecast for 2024, by type (in billion yuan)

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Release date

August 2024

Region

China

Survey time period

2016 to 2023

Supplementary notes

*Estimate.

One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of November 2024).

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