TikTok content visits 2023, by traffic source

Published by Laura Ceci, Nov 12, 2024
From March 2023 to August 2023, almost 71 percent of all visits to TikTok content came from the in-app feature For You, which recommends videos to users based on their previous interactions. Around six percent of the traffic to TikTok videos came from followers, while 4.5 percent of all traffic to TikTok content came from the search function on TikTok.

Share of visits to TikTok videos from March 2023 to August 2023, by traffic source

CharacteristicShare of traffic
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Showing entries 1 to 6 (6 entries in total)
Statistic: Share of visits to TikTok videos from March 2023 to August 2023, by traffic source

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Source

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Release date

March 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

standard posting frequency is three videos weekly

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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