From March 2023 to August 2023, almost 71 percent of all visits to TikTok content came from the in-app feature For You, which recommends videos to users based on their previous interactions. Around six percent of the traffic to TikTok videos came from followers, while 4.5 percent of all traffic to TikTok content came from the search function on TikTok.
Share of visits to TikTok videos from March 2023 to August 2023, by traffic source
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (March 6, 2023). Share of visits to TikTok videos from March 2023 to August 2023, by traffic source [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1372648/tiktok-visits-by-traffic-source/
Metricool. "Share of visits to TikTok videos from March 2023 to August 2023, by traffic source." Chart. March 6, 2023. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1372648/tiktok-visits-by-traffic-source/
Metricool. (2023). Share of visits to TikTok videos from March 2023 to August 2023, by traffic source. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1372648/tiktok-visits-by-traffic-source/
Metricool. "Share of Visits to Tiktok Videos from March 2023 to August 2023, by Traffic Source." Statista, Statista Inc., 6 Mar 2023, https://www.statista.com/statistics/1372648/tiktok-visits-by-traffic-source/
Metricool, Share of visits to TikTok videos from March 2023 to August 2023, by traffic source Statista, https://www.statista.com/statistics/1372648/tiktok-visits-by-traffic-source/ (last visited December 25, 2024)
Share of visits to TikTok videos from March 2023 to August 2023, by traffic source [Graph], Metricool, March 6, 2023. [Online]. Available: https://www.statista.com/statistics/1372648/tiktok-visits-by-traffic-source/
