As of September 2023, TikTok accounts that posted at a low frequency presented fewer video views, approximately 16.6 thousand. Accounts with a high posting frequency - more than three videos per week - saw over 37,000 views, while accounts posting at a medium frequency saw approximately 27,700 views.
Number of video views on TikTok content as of September 2023, by posting frequency
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (September 26, 2023). Number of video views on TikTok content as of September 2023, by posting frequency [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1372629/tiktok-views-by-post-frequency/
Metricool. "Number of video views on TikTok content as of September 2023, by posting frequency." Chart. September 26, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1372629/tiktok-views-by-post-frequency/
Metricool. (2023). Number of video views on TikTok content as of September 2023, by posting frequency. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1372629/tiktok-views-by-post-frequency/
Metricool. "Number of Video Views on Tiktok Content as of September 2023, by Posting Frequency." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1372629/tiktok-views-by-post-frequency/
Metricool, Number of video views on TikTok content as of September 2023, by posting frequency Statista, https://www.statista.com/statistics/1372629/tiktok-views-by-post-frequency/ (last visited November 22, 2024)
Number of video views on TikTok content as of September 2023, by posting frequency [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1372629/tiktok-views-by-post-frequency/