TikTok: video interactions 2023, by posting frequency

Published by Laura Ceci, Sep 10, 2024
From March 2023 to August 2023, TikTok accounts that posted at a low frequency presented fewer interactions, approximately 966. Accounts with a high posting frequency - more than three videos per week - saw over 2,210 interactions between comments, likes, and content re-sharing.

Number of TikTok content interactions from March 2023 to August 2023, by posting frequency

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

standard posting frequency is three videos weekly

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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