TikTok: engagement rate 2023, by posting frequency

Published by Laura Ceci, Sep 10, 2024
From March 2023 to August 2023, TikTok accounts which posted at a low frequency presented lower engagement rates, approximately 5.8 percent. Accounts with a high posting frequency - more than three videos per week - presented an engagement rate of almost six percent.

TikTok content engagement rate from March 2023 to August 2023, by posting frequency

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

standard posting frequency is three videos weekly, the engagement rate was calculated as "sum of interactions/visits x 100"

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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