From March 2023 to August 2023, TikTok accounts which posted at a low frequency presented lower engagement rates, approximately 5.8 percent. Accounts with a high posting frequency - more than three videos per week - presented an engagement rate of almost six percent.
TikTok content engagement rate from March 2023 to August 2023, by posting frequency
Characteristic
Engagement rate
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standard posting frequency is three videos weekly, the engagement rate was calculated as "sum of interactions/visits x 100"
Supplementary notes
The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (September 26, 2023). TikTok content engagement rate from March 2023 to August 2023, by posting frequency [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1372622/tiktok-engagement-rate-by-post-frequency/
Metricool. "TikTok content engagement rate from March 2023 to August 2023, by posting frequency." Chart. September 26, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1372622/tiktok-engagement-rate-by-post-frequency/
Metricool. (2023). TikTok content engagement rate from March 2023 to August 2023, by posting frequency. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1372622/tiktok-engagement-rate-by-post-frequency/
Metricool. "Tiktok Content Engagement Rate from March 2023 to August 2023, by Posting Frequency." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1372622/tiktok-engagement-rate-by-post-frequency/
Metricool, TikTok content engagement rate from March 2023 to August 2023, by posting frequency Statista, https://www.statista.com/statistics/1372622/tiktok-engagement-rate-by-post-frequency/ (last visited August 25, 2024)
TikTok content engagement rate from March 2023 to August 2023, by posting frequency [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1372622/tiktok-engagement-rate-by-post-frequency/