TikTok: video engagement rate 2023, by length

TikTok content engagement rate from March 2023 to August 2023, by duration

Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

The engagement rate was calculated as "sum of interactions/visits x 100"

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Statistics on " TikTok "

Other statistics that may interest you TikTok

Overview

4

Performance

7

Usage and demographics

5

Creators and content

6

Community guidelines enforcement

8

Douyin usage in China

6

Marketing and advertising

6

ByteDance brand

7

Spotlight: U.S. TikTok ban

7

Further related statistics

10
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Learn more about how Statista can support your business.