TikTok: video engagement rate 2023, by length

Published by Laura Ceci, Sep 10, 2024
From March 2023 to August 2023, TikTok videos with a duration of over 54 seconds saw approximately 6.7 percent engagement rate. Videos of a duration of less than 10 seconds saw engagement rates of around six percent, while videos with a length of between 10 and 15 seconds saw an engagement rate of 5.25 percent.

TikTok content engagement rate from March 2023 to August 2023, by duration

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

The engagement rate was calculated as "sum of interactions/visits x 100"

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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