From March 2023 to August 2023, TikTok videos with a duration of over 54 seconds saw on average of 38 thousand views. Shorter videos generated progressively fewer views. Videos with a length of fewer than 10 seconds saw the smallest amounts of views, with around 19 thousand views on average. Videos with a length of between 16 to 53 seconds presented around 30 thousand views on average.
Average TikTok video views from March 2023 to August 2023, by duration
(in 1,000s)
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Average TikTok video views from March 2023 to August 2023, by duration
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The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes" The study analyzed a total of 85,261 accounts and over 3.4 million videos.
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Metricool. (September 26, 2023). Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool. "Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s)." Chart. September 26, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool. (2023). Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s). Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool. "Average Tiktok Video Views from March 2023 to August 2023, by Duration (in 1,000s)." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
Metricool, Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) Statista, https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/ (last visited January 04, 2025)
Average TikTok video views from March 2023 to August 2023, by duration (in 1,000s) [Graph], Metricool, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1372591/tiktok-video-views-by-duration/
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