In 2022, the median advertising cost of sale (ACOS) of sponsored brand ads on Amazon in the United Kingdom (UK) stood at 32.3 percent. Advertising cost of sale (ACOS) is the total cost of ad campaigns divided by the total revenue attributed to these campaigns. It is expressed as a percentage and is the metric most commonly used to indicate the efficiency of advertising campaigns.
Median Amazon sponsored brands advertising cost of sale (ACOS) in the United Kingdom (UK) in 2021 and 2022
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Perpetua Labs Limited. (February 15, 2023). Median Amazon sponsored brands advertising cost of sale (ACOS) in the United Kingdom (UK) in 2021 and 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1372587/amazon-sponsored-brands-acos-uk/
Perpetua Labs Limited. "Median Amazon sponsored brands advertising cost of sale (ACOS) in the United Kingdom (UK) in 2021 and 2022." Chart. February 15, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1372587/amazon-sponsored-brands-acos-uk/
Perpetua Labs Limited. (2023). Median Amazon sponsored brands advertising cost of sale (ACOS) in the United Kingdom (UK) in 2021 and 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1372587/amazon-sponsored-brands-acos-uk/
Perpetua Labs Limited. "Median Amazon Sponsored Brands Advertising Cost of Sale (Acos) in The United Kingdom (Uk) in 2021 and 2022." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1372587/amazon-sponsored-brands-acos-uk/
Perpetua Labs Limited, Median Amazon sponsored brands advertising cost of sale (ACOS) in the United Kingdom (UK) in 2021 and 2022 Statista, https://www.statista.com/statistics/1372587/amazon-sponsored-brands-acos-uk/ (last visited August 24, 2024)
Median Amazon sponsored brands advertising cost of sale (ACOS) in the United Kingdom (UK) in 2021 and 2022 [Graph], Perpetua Labs Limited, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1372587/amazon-sponsored-brands-acos-uk/