In 2024, TikTok accounts with up to 500 views produced videos of approximately 35 seconds on average. Small accounts produced videos of around 40 seconds in length. Huge accounts, which had over 50,001 followers, produced content with a duration of around 55 seconds on average as of the examined period. Overall, the length of the average TikTok videos across accounts of all sizes experienced an increase between 2023 and 2024.
August 2024
Worldwide
September 2023 to March 2024
based on number of followers
The study analyzed a total of 91,840 accounts and over 1.12 million videos.
Tiny accounts: between 0 and 500 followers.
Small accounts: between 501 and 2,000 followers.
Medium accounts: between 2,001 and 10,000 followers.
Big accounts: between 10,001 and 50,000 followers.
Huge accounts: over 50,001 followers.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Performance
Usage and demographics
Creators and content
Community guidelines enforcement
Douyin usage in China
Marketing and advertising
ByteDance brand
Spotlight: U.S. TikTok ban
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
