TikTok: engagement rate 2023, by audience size

Published by Laura Ceci, Sep 10, 2024
From March 2023 to August 2023, TikTok accounts with up to 100 followers views saw engagement rates of approximately seven percent. The number of views compared to followers count decreased among small, medium, and big accounts, while huge accounts - namely accounts between 101 and 1,000 followers generating between 1,001 and 5,000 views - presented an engagement rate of 6.3 percent.

TikTok engagement rate from March 2023 to August 2023, by number of followers

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

based on number of followers

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

Tiny accounts: between 0 and 100 followers and between 0 and 500 views.
Small accounts: between 101 and 1,000 followers and between 501 and 1,000 views.
Medium accounts: between 1,001 and 10,000 followers and between 1,001 and 5,000 views.
Big accounts: between 10,001 and 50,000 followers and between 5,001 and 25,000 views
Huge accounts: over 50,001 followers and over 25,001 views.

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