Leading cash conservation methods of Indian startups FY 2024

Published by
Manya Rathore,
Apr 3, 2024
According to survey conducted in India in 2023, about 30 percent of Indian startup founders stated that lowering the advertising and marketing spending was their preferred cash conservation method in financial year 2024. Furthermore, lowering IT spending and company-wide salary cut was the least preferred cash conservation method for that time period among Indian startups.

Leading cash conservation methods of Indian startups in financial year 2024

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Release date

January 2024

Region

India

Survey time period

2023

Number of respondents

400+ startup founders

Supplementary notes

Survey question: In your view, which cash conservation strategy was most effective for your company in the current financial year FY 24?

India's financial year begins in April and ends in March. For example, FY 2021 started in April 2020 and ended in March 2021.

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