TikTok: views per follower 2023, by audience size

Published by Laura Ceci, Sep 10, 2024
From March 2023 to August 2023, TikTok accounts with up to 100 followers and 500 views saw approximately 12,000 video views per follower. The number of views per follower appeared to decrease as the size of the analyzed account increased: small TikTok accounts - namely accounts between 101 and 1,000 followers generating between 1,001 and 5,000 views - presented around 800 video views per follower as of the examined period.

Average TikTok video views per follower from March 2023 to August 2023, by number of followers

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Special properties

video views compared to number of followers

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

Tiny accounts: between 0 and 100 followers and between 0 and 500 views.
Small accounts: between 101 and 1,000 followers and between 501 and 1,000 views.
Medium accounts: between 1,001 and 10,000 followers and between 1,001 and 5,000 views.
Big accounts: between 10,001 and 50,000 followers and between 5,001 and 25,000 views
Huge accounts: over 50,001 followers and over 25,001 views.

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