TikTok: number of views per video 2023, by account type

Published by Laura Ceci, Sep 10, 2024
As of September 2023, personal TikTok accounts tended to generate more views than business accounts. The average number of views for personal TikTok accounts was approximately 32,108. In comparison, business accounts generated on average 23,782 video views in the examined period.

Average number of views per video posted on social video app TikTok from March 2023 to August 2023, by account type

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Release date

September 2023

Region

Worldwide

Survey time period

March 1, 2023 to August 31, 2023

Supplementary notes

The source analyzed "47,625 business accounts and 37,636 personal accounts (from creators and personal brands) of different sizes"
The study analyzed a total of 85,261 accounts and over 3.4 million videos.

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