In 2023, Swedish consumers with more disposable income were more likely to shop online. For example, about 87 percent of consumers with the highest income purchased goods via the internet. Conversely, only 63 percent of consumers with the lowest income opted for e-commerce shopping. This disparity demonstrates that income level has a direct effect on the likelihood of online shopping.
Share of online shoppers in Sweden in 2023, by income
Characteristic
Share of respondents
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Statistics Sweden. (November 17, 2023). Share of online shoppers in Sweden in 2023, by income [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372499/sweden-online-shopping-by-income/
Statistics Sweden. "Share of online shoppers in Sweden in 2023, by income." Chart. November 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372499/sweden-online-shopping-by-income/
Statistics Sweden. (2023). Share of online shoppers in Sweden in 2023, by income. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372499/sweden-online-shopping-by-income/
Statistics Sweden. "Share of Online Shoppers in Sweden in 2023, by Income." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1372499/sweden-online-shopping-by-income/
Statistics Sweden, Share of online shoppers in Sweden in 2023, by income Statista, https://www.statista.com/statistics/1372499/sweden-online-shopping-by-income/ (last visited July 22, 2024)
Share of online shoppers in Sweden in 2023, by income [Graph], Statistics Sweden, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1372499/sweden-online-shopping-by-income/