In 2023, the eight national areas of Sweden showed little variation in e-commerce penetration. West Sweden hosted the largest share of e-commerce shoppers in the country, as 80 percent of people made online purchases in the region. Similarly, around 79 percent of people in Upper Norrland, Stockholm, and North Middle Sweden bought things online. Småland and the islands had the lowest share of online shoppers, at approximately 74 percent.
Share of online shoppers in Sweden in 2023, by region
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Statistics Sweden. (November 17, 2023). Share of online shoppers in Sweden in 2023, by region [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372471/sweden-online-shopping-region/
Statistics Sweden. "Share of online shoppers in Sweden in 2023, by region." Chart. November 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372471/sweden-online-shopping-region/
Statistics Sweden. (2023). Share of online shoppers in Sweden in 2023, by region. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372471/sweden-online-shopping-region/
Statistics Sweden. "Share of Online Shoppers in Sweden in 2023, by Region." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1372471/sweden-online-shopping-region/
Statistics Sweden, Share of online shoppers in Sweden in 2023, by region Statista, https://www.statista.com/statistics/1372471/sweden-online-shopping-region/ (last visited July 22, 2024)
Share of online shoppers in Sweden in 2023, by region [Graph], Statistics Sweden, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1372471/sweden-online-shopping-region/