Individuals who ordered online in Sweden 2023, by region

Published by
L. Yltävä,
Feb 9, 2024
In 2023, the eight national areas of Sweden showed little variation in e-commerce penetration. West Sweden hosted the largest share of e-commerce shoppers in the country, as 80 percent of people made online purchases in the region. Similarly, around 79 percent of people in Upper Norrland, Stockholm, and North Middle Sweden bought things online. Småland and the islands had the lowest share of online shoppers, at approximately 74 percent.

Share of online shoppers in Sweden in 2023, by region

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Release date

November 2023

Region

Sweden

Survey time period

2023

Age group

16-85 years

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Statistics on " E-commerce in Sweden "

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Overview

8

Leading players

8

Online shopping

8

Cross-border e-commerce

5

Consumers

6

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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