Individuals who ordered online in Sweden 2023, by gender and age

Published by
L. Yltävä,
Feb 9, 2024
Over half of Swedish consumers aged 16 to 74 purchased goods online in 2023. This indicates that the working age population is the driving force of e-commerce in Sweden, with the largest share of online shoppers coming from this demographic. When comparing genders, women aged 25 to 34 engaged the most in e-commerce. Over nine in ten Swedish females in this age group bought goods over the internet.

Share of online shoppers in Sweden in 2023, by gender and age

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Release date

November 2023

Region

Sweden

Survey time period

2023

Age group

16-85 years

Special properties

consumer who have shopped online within the last three months

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Statistics on " E-commerce in Sweden "

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Other statistics that may interest you E-commerce in Sweden

Overview

8

Leading players

8

Online shopping

8

Cross-border e-commerce

5

Consumers

6

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Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
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