Over half of Swedish consumers aged 16 to 74 purchased goods online in 2023. This indicates that the working age population is the driving force of e-commerce in Sweden, with the largest share of online shoppers coming from this demographic. When comparing genders, women aged 25 to 34 engaged the most in e-commerce. Over nine in ten Swedish females in this age group bought goods over the internet.
Share of online shoppers in Sweden in 2023, by gender and age
Characteristic
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Men
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Statistics Sweden. (November 17, 2023). Share of online shoppers in Sweden in 2023, by gender and age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden. "Share of online shoppers in Sweden in 2023, by gender and age." Chart. November 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden. (2023). Share of online shoppers in Sweden in 2023, by gender and age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden. "Share of Online Shoppers in Sweden in 2023, by Gender and Age." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1372447/sweden-online-shopping-gender-age/
Statistics Sweden, Share of online shoppers in Sweden in 2023, by gender and age Statista, https://www.statista.com/statistics/1372447/sweden-online-shopping-gender-age/ (last visited July 22, 2024)
Share of online shoppers in Sweden in 2023, by gender and age [Graph], Statistics Sweden, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1372447/sweden-online-shopping-gender-age/