As of April 2022, around 44 percent of marketers surveyed worldwide reported using geo-targeting in their digital out-of-home (DOOH) advertising strategies. Approximately 42 percent of respondents included contextual targeting in their tactics, whereas 35 percent complemented a digital plan with DOOH ads. Another source projected that marketers' global spending on DOOH ads would surpass 15 billion U.S. dollars in 2023.
Leading ways marketers used digital out-of-home (DOOH) advertising worldwide as of April 2022
The source does not specify the type or the date of the survey.
The source surveyed people in Argentina, Australia, Belgium, Germany, India, Italy, Mexico, the Netherlands, Singapore, the United Kingdom, and the United States. It does not specify how many respondents were consumers and how many were marketers.
Multiple answers were possible.
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Xaxis. (May 22, 2022). Leading ways marketers used digital out-of-home (DOOH) advertising worldwide as of April 2022 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1372427/top-ways-marketers-used-dooh-advertising/
Xaxis. "Leading ways marketers used digital out-of-home (DOOH) advertising worldwide as of April 2022." Chart. May 22, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1372427/top-ways-marketers-used-dooh-advertising/
Xaxis. (2022). Leading ways marketers used digital out-of-home (DOOH) advertising worldwide as of April 2022. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1372427/top-ways-marketers-used-dooh-advertising/
Xaxis. "Leading Ways Marketers Used Digital Out-of-home (Dooh) Advertising Worldwide as of April 2022." Statista, Statista Inc., 22 May 2022, https://www.statista.com/statistics/1372427/top-ways-marketers-used-dooh-advertising/
Xaxis, Leading ways marketers used digital out-of-home (DOOH) advertising worldwide as of April 2022 Statista, https://www.statista.com/statistics/1372427/top-ways-marketers-used-dooh-advertising/ (last visited November 03, 2024)
Leading ways marketers used digital out-of-home (DOOH) advertising worldwide as of April 2022 [Graph], Xaxis, May 22, 2022. [Online]. Available: https://www.statista.com/statistics/1372427/top-ways-marketers-used-dooh-advertising/
