As of April 2022, approximately 37 percent of consumers surveyed worldwide reported finding digital out-of-home (DOOH) advertising entertaining, while 29 percent said the same about traditional out-of-home (OOH) ads. Around one-third (33 percent) of respondents said the most popular brands used outdoor ads, whether digital or not. According to the same study, almost 40 percent of viewers visited a website seen on a DOOH ad.
Consumers' leading opinions on digital and traditional out-of-home advertising worldwide as of April 2022
The source does not specify the type or the date of the survey.
The source surveyed people in Argentina, Australia, Belgium, Germany, India, Italy, Mexico, the Netherlands, Singapore, the United Kingdom, and the United States. It does not specify how many respondents were consumers and how many were marketers.
Multiple answers were possible.
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Xaxis. (May 22, 2022). Consumers' leading opinions on digital and traditional out-of-home advertising worldwide as of April 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1372421/consumers-top-opinions-digital-traditional-ooh/
Xaxis. "Consumers' leading opinions on digital and traditional out-of-home advertising worldwide as of April 2022." Chart. May 22, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1372421/consumers-top-opinions-digital-traditional-ooh/
Xaxis. (2022). Consumers' leading opinions on digital and traditional out-of-home advertising worldwide as of April 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1372421/consumers-top-opinions-digital-traditional-ooh/
Xaxis. "Consumers' Leading Opinions on Digital and Traditional Out-of-home Advertising Worldwide as of April 2022." Statista, Statista Inc., 22 May 2022, https://www.statista.com/statistics/1372421/consumers-top-opinions-digital-traditional-ooh/
Xaxis, Consumers' leading opinions on digital and traditional out-of-home advertising worldwide as of April 2022 Statista, https://www.statista.com/statistics/1372421/consumers-top-opinions-digital-traditional-ooh/ (last visited November 22, 2024)
Consumers' leading opinions on digital and traditional out-of-home advertising worldwide as of April 2022 [Graph], Xaxis, May 22, 2022. [Online]. Available: https://www.statista.com/statistics/1372421/consumers-top-opinions-digital-traditional-ooh/
