During a 2022 survey carried out among senior advertising professionals from Australia, Canada, France, Germany, the United Arab Emirates, the United Kingdom, and the United States, 99 percent of respondents stated they believed advertisers looking to successfully target Gen Z must leverage QR codes. One percent fewer saw potential in the use of QR codes in DOOH campaigns.
Role of QR codes in advertising according to advertising professionals worldwide as of February 2022
Characteristic
Share of respondents who...
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Alfi. (March 8, 2022). Role of QR codes in advertising according to advertising professionals worldwide as of February 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1372420/role-qr-codes-advertising/
Alfi. "Role of QR codes in advertising according to advertising professionals worldwide as of February 2022." Chart. March 8, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1372420/role-qr-codes-advertising/
Alfi. (2022). Role of QR codes in advertising according to advertising professionals worldwide as of February 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1372420/role-qr-codes-advertising/
Alfi. "Role of Qr Codes in Advertising According to Advertising Professionals Worldwide as of February 2022." Statista, Statista Inc., 8 Mar 2022, https://www.statista.com/statistics/1372420/role-qr-codes-advertising/
Alfi, Role of QR codes in advertising according to advertising professionals worldwide as of February 2022 Statista, https://www.statista.com/statistics/1372420/role-qr-codes-advertising/ (last visited August 24, 2024)
Role of QR codes in advertising according to advertising professionals worldwide as of February 2022 [Graph], Alfi, March 8, 2022. [Online]. Available: https://www.statista.com/statistics/1372420/role-qr-codes-advertising/