Role of QR codes in advertising worldwide 2022

Published by Statista Research Department, Mar 15, 2024
During a 2022 survey carried out among senior advertising professionals from Australia, Canada, France, Germany, the United Arab Emirates, the United Kingdom, and the United States, 99 percent of respondents stated they believed advertisers looking to successfully target Gen Z must leverage QR codes. One percent fewer saw potential in the use of QR codes in DOOH campaigns.

Role of QR codes in advertising according to advertising professionals worldwide as of February 2022

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Release date

March 2022

Region

Worldwide

Survey time period

February 2022

Number of respondents

100 respondents

Special properties

among senior advertising professionals from Australia, Canada, France, Germany, the United Arab Emirates, the United Kingdom, and the United States

Supplementary notes

Part of the data retrieved from this article.

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Statistics on " Digital out-of-home (DOOH) advertising worldwide "

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Overview

7

Market leaders

8

Marketers' perspective

5

Spotlight: prDOOH

4

Further related statistics

1

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Statistics

Topics

Gen Z and media consumption in selected markets in EuropePrinted media in EuropeMedia usage in EuropeOnline media and entertainment usage in EuropeSocial media advertising and marketing in Europe
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