As of April 2022, roughly 40 percent of consumers surveyed worldwide reported visiting a website featured in a digital out-of-home (DOOH) ad. Around 34 percent of respondents said that they used a hashtag seen on that type of ad, while 24 percent stated that they used a QR code seen on DOOH advertising. According to the same study, more than nine out of 10 DOOH ad viewers found QR codes useful.
Leading actions consumers took in response to digital out-of-home (DOOH) advertising worldwide as of April 2022
The source does not specify the type or the date of the survey.
The source surveyed people in Argentina, Australia, Belgium, Germany, India, Italy, Mexico, the Netherlands, Singapore, the United Kingdom, and the United States. It does not specify how many respondents were consumers and how many were marketers.
Multiple answers were possible.
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Xaxis. (May 22, 2022). Leading actions consumers took in response to digital out-of-home (DOOH) advertising worldwide as of April 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1372419/leading-actions-consumers-dooh-advertising-worldwide/
Xaxis. "Leading actions consumers took in response to digital out-of-home (DOOH) advertising worldwide as of April 2022." Chart. May 22, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1372419/leading-actions-consumers-dooh-advertising-worldwide/
Xaxis. (2022). Leading actions consumers took in response to digital out-of-home (DOOH) advertising worldwide as of April 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1372419/leading-actions-consumers-dooh-advertising-worldwide/
Xaxis. "Leading Actions Consumers Took in Response to Digital Out-of-home (Dooh) Advertising Worldwide as of April 2022." Statista, Statista Inc., 22 May 2022, https://www.statista.com/statistics/1372419/leading-actions-consumers-dooh-advertising-worldwide/
Xaxis, Leading actions consumers took in response to digital out-of-home (DOOH) advertising worldwide as of April 2022 Statista, https://www.statista.com/statistics/1372419/leading-actions-consumers-dooh-advertising-worldwide/ (last visited December 22, 2024)
Leading actions consumers took in response to digital out-of-home (DOOH) advertising worldwide as of April 2022 [Graph], Xaxis, May 22, 2022. [Online]. Available: https://www.statista.com/statistics/1372419/leading-actions-consumers-dooh-advertising-worldwide/
