According to a survey carried out in 2022, Swedish women are the biggest consumers of online fashion. Nearly half of the surveyed female shoppers bought clothes, shoes, or accessories via the internet. Comparatively, for Swedish men, this share stood at 28 percent. The survey showed that 42 percent of online book shoppers were male, which was their favorite category. As a comparison, 30 percent of women bought this category online.
Share of online purchases in Sweden in 2022, by product category and gender
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Internetstiftelsen. (October 7, 2022). Share of online purchases in Sweden in 2022, by product category and gender [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1372337/sweden-e-commerce-categories-purchased-by-gender/
Internetstiftelsen. "Share of online purchases in Sweden in 2022, by product category and gender." Chart. October 7, 2022. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1372337/sweden-e-commerce-categories-purchased-by-gender/
Internetstiftelsen. (2022). Share of online purchases in Sweden in 2022, by product category and gender. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1372337/sweden-e-commerce-categories-purchased-by-gender/
Internetstiftelsen. "Share of Online Purchases in Sweden in 2022, by Product Category and Gender." Statista, Statista Inc., 7 Oct 2022, https://www.statista.com/statistics/1372337/sweden-e-commerce-categories-purchased-by-gender/
Internetstiftelsen, Share of online purchases in Sweden in 2022, by product category and gender Statista, https://www.statista.com/statistics/1372337/sweden-e-commerce-categories-purchased-by-gender/ (last visited January 02, 2025)
Share of online purchases in Sweden in 2022, by product category and gender [Graph], Internetstiftelsen, October 7, 2022. [Online]. Available: https://www.statista.com/statistics/1372337/sweden-e-commerce-categories-purchased-by-gender/
