JD.com advertising expenditure 2017-2023

Published by
Yihan Ma,
Dec 20, 2024
In 2023, the advertising expenditure of the online shopping company JD.com reached around 31.8 billion yuan, increasing from 29.9 billion yuan in the previous year. Overall, the advertising expenditure showed continuous growth in the past years.

Advertising expenditure of JD.com. Inc. from 2017 to 2023 (in billion yuan)

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Release date

April 2024

Region

China

Survey time period

2017 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).

Values have been rounded.

Figures for earlier years were taken from a previous publication.

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