Top reasons why marketers invested in new social media platforms 2023

Published by Statista Research Department, Dec 10, 2024
According to a survey conducted among social media marketers worldwide in January 2023, both the potential for lead generation and the potential audience reach were leading reasons why marketers invested in new social media platforms – with 33 percent of respondents choosing them.

Leading reasons why marketers decided to invest in new social media platforms as of January 2023

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

January 2023

Number of respondents

1,283 respondents

Special properties

social media marketers

Supplementary notes

The source does not specify the date of the survey.

The source does not specify the type of survey.

Multiple answers were possible.

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Statistics on " Social media advertising and marketing worldwide "

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Overview

7

Market leaders

5

Usage

6

Effectiveness & metrics

5

Consumers

4

The role of AI in social media marketing

4

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Topics

Marketing worldwideSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Marketing technology
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