Globally, nearly 50 percent of consumers buying store-brand household and cleaning products said they did so when the branded items are too expensive. A quarter of respondents said they bought store-brand household and cleaning items all the time.
When consumers buy store-brand instead of branded household and cleaning products worldwide in 2022
The source asked consumers when they buy store-brand household and cleaning products.
* Survey respondents came from the following markets:
- Australia (1,179)
- Germany (1,284)
- Great Britain (1,217)
- France (1,290)
- United States (1,356).
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Salsify. (February 17, 2023). When consumers buy store-brand instead of branded household and cleaning products worldwide in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1372273/when-to-buy-store-brand-household-and-cleaning-products-world/
Salsify. "When consumers buy store-brand instead of branded household and cleaning products worldwide in 2022." Chart. February 17, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1372273/when-to-buy-store-brand-household-and-cleaning-products-world/
Salsify. (2023). When consumers buy store-brand instead of branded household and cleaning products worldwide in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1372273/when-to-buy-store-brand-household-and-cleaning-products-world/
Salsify. "When Consumers Buy Store-brand Instead of Branded Household and Cleaning Products Worldwide in 2022." Statista, Statista Inc., 17 Feb 2023, https://www.statista.com/statistics/1372273/when-to-buy-store-brand-household-and-cleaning-products-world/
Salsify, When consumers buy store-brand instead of branded household and cleaning products worldwide in 2022 Statista, https://www.statista.com/statistics/1372273/when-to-buy-store-brand-household-and-cleaning-products-world/ (last visited December 22, 2024)
When consumers buy store-brand instead of branded household and cleaning products worldwide in 2022 [Graph], Salsify, February 17, 2023. [Online]. Available: https://www.statista.com/statistics/1372273/when-to-buy-store-brand-household-and-cleaning-products-world/
