On average, marketing emails sent by non-profit organizations in Canada, the United States, and the United Kingdom had an open rate of 22 percent in 2021. Emails from cultural organizations had a higher open rate, at 29 percent. Around 23 percent of subscribers opened marketing emails sent by non-profits in the hunger/poverty sector.
Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
M+R. (April 27, 2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph]. In Statista. Retrieved February 03, 2025, from https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector." Chart. April 27, 2022. Statista. Accessed February 03, 2025. https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. (2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector. Statista. Statista Inc.. Accessed: February 03, 2025. https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit Organizations' Marketing E-mail Open Rates in Canada, The United Kingdom, and The United States in 2021, by Sector." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R, Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector Statista, https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/ (last visited February 03, 2025)
Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph], M+R, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.