Share of consumers purchasing groceries online in Italy 2023, by type of platform

Published by Daniela Coppola, Nov 9, 2024
In Italy, supermarket chains are the biggest competitors of food delivery services, a 2023 survey showed. About 60 percent of Italian consumers purchasing groceries both online and offline opted for the e-commerce site of the mobile app of grocery stores. In turn, grocery delivery services like Getir or Glovo represented an alternative option for about one-fourth of surveyed shoppers.

Share of consumers purchasing groceries online in Italy in 2023, by type of platform

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Release date

February 2023

Region

Italy

Survey time period

January 2023

Number of respondents

1,176 respondents*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Respondents could select only one answer.

*Shoppers buying groceries both online and offline.

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Statistics on " Food shopping behavior in Italy "

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Price and expenditure

5

Store selection

6

Grocery brands

8

Private labels

7

Online behavior

8

Food choice

5

Further related statistics

10

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Topics

Supermarkets and hypermarkets in ItalySupermarkets in the U.S.Supermarkets in the United Kingdom (UK)Supermarkets and grocery stores in CanadaOrganic and free-from foods in Italy
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