A 2023 survey carried out in Italy measured mobile brand awareness in the online grocery market. Glovo was the most popular brand, with nearly 60 percent of respondents recognizing the grocery delivery company. Supermarkets ranked second, as 55 percent of consumers were aware of grocery chains' mobile applications. Amazon Fresh sounded familiar to 35 percent of surveyed Italian shoppers.
Share of consumers aware of grocery mobile apps in Italy in 2023, by brand
The original question was phrased as follows: 'Quali tra le seguenti APP per fare la spesa online conosci, anche solo per sentito dire? Indica tutte le risposte pertinenti'. In English:'Which of the following apps for online shopping are you familiar with, or have you heard of? Indicate all relevant answers'.
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YouGov Italy. (February 16, 2023). Share of consumers aware of grocery mobile apps in Italy in 2023, by brand [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy. "Share of consumers aware of grocery mobile apps in Italy in 2023, by brand." Chart. February 16, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy. (2023). Share of consumers aware of grocery mobile apps in Italy in 2023, by brand. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy. "Share of Consumers Aware of Grocery Mobile Apps in Italy in 2023, by Brand." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
YouGov Italy, Share of consumers aware of grocery mobile apps in Italy in 2023, by brand Statista, https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/ (last visited December 22, 2024)
Share of consumers aware of grocery mobile apps in Italy in 2023, by brand [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372201/groceries-app-brands-awareness-italy/
