According to a study published in October 2024, nearly half of surveyed non-national museums in England reported less than 100,000 unique website visits from April 2023 to March 2024. Meanwhile, 13 percent of museums recorded over 100,000 website visits during that fiscal year.
Share of non-national museums in England in 2023/2024, by unique website visits
non-national museums participating in the UK Museum Accreditation Scheme
Method of interview
Online survey
Supplementary notes
The source defined the museum categories based on the following visitor size bands, based on pre-pandemic visitor numbers: micro museums (less than 10,000 visitors), small/medium museums (10,000 to 50,000 visitors), large/largest museums (more than 50,000 visitors).
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South West Museum Development, & Museum Development UK. (October 28, 2024). Share of non-national museums in England in 2023/2024, by unique website visits [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1372187/share-website-visitors-non-national-museums-england-by-size/
South West Museum Development, und Museum Development UK. "Share of non-national museums in England in 2023/2024, by unique website visits." Chart. October 28, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1372187/share-website-visitors-non-national-museums-england-by-size/
South West Museum Development, Museum Development UK. (2024). Share of non-national museums in England in 2023/2024, by unique website visits. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1372187/share-website-visitors-non-national-museums-england-by-size/
South West Museum Development, and Museum Development UK. "Share of Non-national Museums in England in 2023/2024, by Unique Website Visits." Statista, Statista Inc., 28 Oct 2024, https://www.statista.com/statistics/1372187/share-website-visitors-non-national-museums-england-by-size/
South West Museum Development & Museum Development UK, Share of non-national museums in England in 2023/2024, by unique website visits Statista, https://www.statista.com/statistics/1372187/share-website-visitors-non-national-museums-england-by-size/ (last visited December 22, 2024)
Share of non-national museums in England in 2023/2024, by unique website visits [Graph], South West Museum Development, & Museum Development UK, October 28, 2024. [Online]. Available: https://www.statista.com/statistics/1372187/share-website-visitors-non-national-museums-england-by-size/
