Over half of Italian consumers want to see and touch grocery products before purchasing them. It is the main barrier to online grocery shopping, according to a 2023 survey. Nearly 40 percent of shoppers stated they simply prefer the shopping experience at the supermarket over e-commerce websites, while 37 percent of respondents acknowledged in-store grocery shopping as an established habit.
Main reasons consumers do not purchase groceries online in Italy in 2023
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YouGov Italy. (February 16, 2023). Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main reasons consumers do not purchase groceries online in Italy in 2023." Chart. February 16, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. (2023). Main reasons consumers do not purchase groceries online in Italy in 2023. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy. "Main Reasons Consumers Do Not Purchase Groceries Online in Italy in 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/
YouGov Italy, Main reasons consumers do not purchase groceries online in Italy in 2023 Statista, https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/ (last visited July 03, 2024)
Main reasons consumers do not purchase groceries online in Italy in 2023 [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372172/online-grocery-shopping-barriers/