Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
According to 2023 estimates, Booking Holdings' global revenue was evenly split between mobile and desktop bookings. As estimated, the online travel agency (OTA) generated revenue of roughly 10.8 billion U.S. dollars through mobile devices and 10.5 billion U.S. dollars via desktop bookings. By contrast, it was estimated that most of the Expedia Group and Airbnb's revenue came from desktop users that year.
What are the most visited travel and tourism websites?
In January 2024, booking.com topped the ranking of the most visited travel and tourism websites worldwide, ahead of tripadvisor.com and airbnb.com. When breaking down the visits to booking.com by country that month, the United States emerged as the leading market, followed by the United Kingdom and Germany.
What are the most popular online travel agency apps worldwide?
In 2022, Booking.com, Airbnb, and Expedia were the most downloaded online travel agency apps worldwide. Booking.com is one of the leading brands of Booking Holdings, along with Priceline, Agoda, and Kayak. Meanwhile, Expedia is among the most popular brands of the Expedia Group, together with Vrbo, Hotels.com, and Trivago.