Home delivery remains the main reason to purchase groceries online in Italy, a survey from 2023 showed. Ordering and paying in just a few clicks is also time-convenient according to four in ten Italian buyers, while the online shopping experience is simply easier for many. In the pre-purchase phase, 21 percent of respondents valued the user-friendly product overview displayed online, while another seven percent of Italian shoppers liked the seamless payment process.
Main reasons consumers purchase groceries online in Italy in 2023
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Share of respondents
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YouGov Italy. (February 16, 2023). Main reasons consumers purchase groceries online in Italy in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1372141/online-grocery-shopping-drivers-italy/
YouGov Italy. "Main reasons consumers purchase groceries online in Italy in 2023." Chart. February 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1372141/online-grocery-shopping-drivers-italy/
YouGov Italy. (2023). Main reasons consumers purchase groceries online in Italy in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1372141/online-grocery-shopping-drivers-italy/
YouGov Italy. "Main Reasons Consumers Purchase Groceries Online in Italy in 2023." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1372141/online-grocery-shopping-drivers-italy/
YouGov Italy, Main reasons consumers purchase groceries online in Italy in 2023 Statista, https://www.statista.com/statistics/1372141/online-grocery-shopping-drivers-italy/ (last visited August 24, 2024)
Main reasons consumers purchase groceries online in Italy in 2023 [Graph], YouGov Italy, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1372141/online-grocery-shopping-drivers-italy/