Women were more frequent e-commerce consumers in Estonia in 2023, with over 22 percent who had made an online purchase in the past three months placing 10 orders or more. To compare, around 27 percent of male online shoppers made between one and two purchases over the same time frame. Among the most-purchased categories of goods on the internet in Estonia were clothes, shoes, and accessories.
Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender
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Eurostat. (June 16, 2024). Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat. "Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender." Chart. June 16, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat. (2024). Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat. "Frequency of E-commerce Purchases in The past Three Months in Estonia in 2023, by Gender." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat, Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender Statista, https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/ (last visited December 22, 2024)
Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender [Graph], Eurostat, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/1372134/estonia-online-shopping-frequency-by-gender/
