Amazon Prime subscription usage for watching videos in the U.S. 2024, by age group

Published by
Julia Stoll,
Jul 1, 2024

A survey from March 2024 found that 89 percent of Amazon Prime subscribers in the U.S. used their subscription to watch videos. The typical Amazon Prime Video subscriber was between 35 and 54 years old, with 96 percent of people of this age using their subscription to consume TV shows and movies.

Share of adults using their Amazon Prime subscription to watch videos in the United States as of March 2024, by age group

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Release date

May 2024

Region

United States

Survey time period

March 22 to 29, 2024

Number of respondents

1,205 respondents

Age group

18 years and older

Special properties

among those who subscribe to Amazon

Method of interview

Online survey

Supplementary notes

The original questions was : "Do you use your Amazon Prime subscription to watch video?"

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