A survey of executives from broadcast and media companies that own a streaming service, was compared with a survey of consumers of streaming services in 2022. It was found that there are often incongruent ideas about top features that consumers want compared to what the companies offer. For example, 58 percent of executives said that their services offered a free trial or a freemium subscription option (mix of free and paid content), while just 23 percent of consumers stated that they had an interest in this feature. Conversely, 28 percent of consumers said they want to find new content fast, while no executives stated that this was a top feature provided by their service.
Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022
Characteristic
Top features offered by streaming providers
Top features according to viewers
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C-level executives from broadcast and media companies owning a streaming service in North America, Latin America, Europe, or Asia Pacific; streaming viewers between 18 and 56 years old, evenly split in gender from 18 countries around North America, Latin America, Europe, and APAC
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Kaltura. (September 7, 2022). Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1372090/consumer-desire-streaming-service-offer/
Kaltura. "Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022." Chart. September 7, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1372090/consumer-desire-streaming-service-offer/
Kaltura. (2022). Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1372090/consumer-desire-streaming-service-offer/
Kaltura. "Leading Features Offered by Video Streaming Providers Vs. Leading Features According to Streaming Viewers Worldwide in 2022." Statista, Statista Inc., 7 Sep 2022, https://www.statista.com/statistics/1372090/consumer-desire-streaming-service-offer/
Kaltura, Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022 Statista, https://www.statista.com/statistics/1372090/consumer-desire-streaming-service-offer/ (last visited July 27, 2024)
Leading features offered by video streaming providers vs. leading features according to streaming viewers worldwide in 2022 [Graph], Kaltura, September 7, 2022. [Online]. Available: https://www.statista.com/statistics/1372090/consumer-desire-streaming-service-offer/