Most popular shopping campaigns among online buyers in Estonia 2021

Published by Statista Research Department, Dec 19, 2023
According to a consumer survey conducted in June 2021, approximately a third of surveyed Estonians made online purchases during Black Friday and Christmas. Summer sales followed, with 23 percent of the polled audience admitting to have shopped online during that period. At the same time, four in ten Estonians stated that they had not made purchases during e-commerce campaigns.

During which of the following e-commerce campaigns or seasons have you made purchases online?

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Release date

November 2021

Region

Estonia

Survey time period

June 3 to 14, 2021

Number of respondents

491 respondents

Age group

18-79 years

Method of interview

Online survey

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