Nonprofit organizations have been increasing social media usage to attract new donors and advertise their services. Between 2021 and 2022, nonprofit organizations experienced the most significant increase in their Instagram following. Environmental organizations reported a one percent increase in their Twitter following, compared with a nine percent increase in their Instagram following. The subsector that reported the highest increase in Instagram followers was the disaster and international aid sector, with a 16 percent increase between 2021 and 2022.
Change in social media following for nonprofit organizations in the United States, United Kingdom, and Canada from 2021 to 2022, by platform and subsector
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M+R. (May 1, 2023). Change in social media following for nonprofit organizations in the United States, United Kingdom, and Canada from 2021 to 2022, by platform and subsector [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1371976/change-social-media-following-us-nonprofit-organizations-subsector/
M+R. "Change in social media following for nonprofit organizations in the United States, United Kingdom, and Canada from 2021 to 2022, by platform and subsector ." Chart. May 1, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1371976/change-social-media-following-us-nonprofit-organizations-subsector/
M+R. (2023). Change in social media following for nonprofit organizations in the United States, United Kingdom, and Canada from 2021 to 2022, by platform and subsector . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1371976/change-social-media-following-us-nonprofit-organizations-subsector/
M+R. "Change in Social Media following for Nonprofit Organizations in The United States, United Kingdom, and Canada from 2021 to 2022, by Platform and Subsector ." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1371976/change-social-media-following-us-nonprofit-organizations-subsector/
M+R, Change in social media following for nonprofit organizations in the United States, United Kingdom, and Canada from 2021 to 2022, by platform and subsector Statista, https://www.statista.com/statistics/1371976/change-social-media-following-us-nonprofit-organizations-subsector/ (last visited December 22, 2024)
Change in social media following for nonprofit organizations in the United States, United Kingdom, and Canada from 2021 to 2022, by platform and subsector [Graph], M+R, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1371976/change-social-media-following-us-nonprofit-organizations-subsector/
