Feelings and actions regarding online ads in Portugal Q3 2023, by type

Published by Beatriz Luz, Feb 27, 2024
Over the observed period, several behaviors characterized the relationship between internet users and ads, in Portugal. More than 46 percent of respondents declared that they decline cookies at least some of the time. The use of an ad blocker for at least some online activities was carried out by 36 percent of internet users, and merely 6.2 percent of them declared feeling represented by the advertisement that they see or hear.

Feelings and actions regarding online ads in Portugal in 3rd quarter 2023, by type

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Release date

February 2024

Region

Portugal

Survey time period

Q3 2023

Age group

16-64 years

Method of interview

Online survey

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Statistics on " Advertising in Portugal "

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Other statistics that may interest you Advertising in Portugal

Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

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Topics

Advertising in PortugalAdvertising in EuropeDigital advertising in EuropeTelevision advertising in the U.S.Advertising in Spain
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