Most important factors when shopping online in Estonia 2021

Published by Statista Research Department, Dec 19, 2023
In a consumer survey from June 2021, 68 percent of Estonians said that detailed product descriptions and availability of photos were important factors when shopping online. Further two thirds of the polled audience stated that clearly indicated delivery factors were of importance. One of the main reasons to increase online shopping among respondents in Estonia was to save time.

Which of the following factors are important to you when shopping online for products?

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Sources

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Release date

November 2021

Region

Estonia

Survey time period

June 3 to 14, 2021

Number of respondents

491 respondents

Age group

18-79 years

Method of interview

Online survey

Supplementary notes

Only 15 most important factors are presented here.

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Statistics on " E-commerce in Estonia "

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Other statistics that may interest you E-commerce in Estonia

Overview

8

Usage

8

Enterprise usage

7

Product categories

8

Delivery

5

E-commerce payments

3

Consumer behavior

8

Further related statistics

7

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Statistics

Topics

E-commerce in EstoniaE-commerce in the BalticsE-commerce in LithuaniaE-commerce in LatviaB2B e-commerce in Europe
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