A March 2024 survey found that more than four in ten adults in the United States associated the term "metaverse" with Facebook or Instagram. The next closest association with the concept was virtual reality, which was selected by 18 percent of respondents.
Top of mind associations of adults in the United States when describing metaverse as of March 2024
Original question: When you hear the word “Metaverse,” what are the first three things that come to mind? (N=1218; Those who said “don’t know or no answer” n=782; 3 responses permitted)
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Vorhaus Advisors. (May 15, 2024). Top of mind associations of adults in the United States when describing metaverse as of March 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1371958/us-metaverse-top-of-mind/
Vorhaus Advisors. "Top of mind associations of adults in the United States when describing metaverse as of March 2024." Chart. May 15, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1371958/us-metaverse-top-of-mind/
Vorhaus Advisors. (2024). Top of mind associations of adults in the United States when describing metaverse as of March 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1371958/us-metaverse-top-of-mind/
Vorhaus Advisors. "Top of Mind Associations of Adults in The United States When Describing Metaverse as of March 2024." Statista, Statista Inc., 15 May 2024, https://www.statista.com/statistics/1371958/us-metaverse-top-of-mind/
Vorhaus Advisors, Top of mind associations of adults in the United States when describing metaverse as of March 2024 Statista, https://www.statista.com/statistics/1371958/us-metaverse-top-of-mind/ (last visited November 21, 2024)
Top of mind associations of adults in the United States when describing metaverse as of March 2024 [Graph], Vorhaus Advisors, May 15, 2024. [Online]. Available: https://www.statista.com/statistics/1371958/us-metaverse-top-of-mind/
