Leading reasons for increasing online purchases in Estonia 2021
According to a survey conducted in June 2021, 54 percent of respondents in Estonia had increased or planned to increase their online shopping because it saved time compared to visiting traditional brick-and-mortar stores. Furthermore, 38 percent of the polled individuals listed cheaper prices as one of the leading reasons for increasing their purchases online. Consequently, over a half of consumers in Estonia predicted their online spending to grow over the next year.
