As estimated, the expenditure on Google advertising of Booking Holdings and the Expedia Group, the leading online travel agencies worldwide based on revenue, increased in 2023 over the previous year. While Booking Holdings and the Expedia Group spent an estimated 3.2 billion and 2.3 billion U.S. dollars on Google ads in 2023, Airbnb dedicated a much smaller budget to promote its business on that search engine. That year, Airbnb's expenditure on Google ads was estimated at roughly 604 million U.S. dollars.
Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024
(in million U.S. dollars)
companies are ranked based on the highest revenue in 2023
Supplementary notes
¹ 2023 figures for Trip.com Group, MakeMyTrip, and Despegar are based on a Monte Carlo analysis. Data for eDreams ODIGEO and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years.
Data estimated by Statista based on a Monte Carlo analysis, desk research, and publicly available information.
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Statista. (March 27, 2024). Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1371941/expenditure-google-ads-online-travel-agencies-worldwide/
Statista. "Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024 (in million U.S. dollars)." Chart. March 27, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1371941/expenditure-google-ads-online-travel-agencies-worldwide/
Statista. (2024). Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1371941/expenditure-google-ads-online-travel-agencies-worldwide/
Statista. "Estimated Expenditure on Google Advertising of Leading Online Travel Agencies (Otas) Worldwide from 2019 to 2023, with a Forecast for 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1371941/expenditure-google-ads-online-travel-agencies-worldwide/
Statista, Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1371941/expenditure-google-ads-online-travel-agencies-worldwide/ (last visited December 19, 2024)
Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024 (in million U.S. dollars) [Graph], Statista, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1371941/expenditure-google-ads-online-travel-agencies-worldwide/