In 2023, the main sources for discovering brands, products, and services in Portugal were search engines, chosen by almost 40 percent of respondents, recommendations from friends or family, selected by more than 35 percent of respondents, and ads on television, named by 35 percent of respondents. Ads on billboards or posters, and product samples and trials were the sources least chosen by respondents, at a ratio of 18 percent and 17 percent, respectively.
Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023
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Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023
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We Are Social, & Meltwater, & DataReportal. (February 23, 2024). Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023 [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, und Meltwater, und DataReportal. "Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023." Chart. February 23, 2024. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, Meltwater, DataReportal. (2024). Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social, and Meltwater, and DataReportal. "Sources of Discovery of Brands, Products, and Services in Portugal in 3rd Quarter 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
We Are Social & Meltwater & DataReportal, Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023 Statista, https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/ (last visited February 19, 2025)
Sources of discovery of brands, products, and services in Portugal in 3rd quarter 2023 [Graph], We Are Social, & Meltwater, & DataReportal, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1371940/portugal-sources-of-discovery-of-brands-products-and-services/
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