Social media apps global average revenue per user 2022
As of September 2022, the mobile app of social media giant Facebook saw the highest average revenue per user (ARPU) worldwide, with users generating approximately 40.5 U.S. dollars on the platform. Twitter ranked second, with users generating approximately 24.7 U.S. dollars on average, while Instagram ranked third with an ARPU of around 22.43 U.S. dollars as of the examined period.
